Performance Marketing is advertising where you pay for specific outcomes: clicks, conversions, sales, or leads. Unlike brand advertising measured in impressions, performance marketing is directly tied to measurable ROI. Our performance marketing focuses on Google Ads and Meta Ads (Facebook/Instagram), the two platforms that drive the majority of digital advertising results.

Google and Meta together capture 50%+ of global digital ad spend because they work. Google Ads captures high-intent users actively searching for solutions. Meta Ads enables precise targeting and powerful remarketing across Facebook and Instagram. Most businesses achieve best ROI focusing on these two platforms before expanding to others.

Minimum viable budgets are typically $3,000-$5,000/month per platform to generate meaningful data and results. Effective scaling usually requires $10,000+/month. Budget should align with your customer acquisition cost targets and lifetime value. We recommend starting conservatively, proving ROI, then scaling what works.

We focus on business outcomes: return on ad spend (ROAS), cost per acquisition (CPA), customer lifetime value vs. acquisition cost, conversion rates, and revenue attribution. Click metrics matter less than revenue metrics. We set up proper tracking from day one and provide transparent reporting showing exactly how ad spend translates to business results.

Our service includes: strategy development, campaign setup and structure, audience research and targeting, ad creative direction and copywriting, landing page recommendations, bid management and optimization, conversion tracking setup, A/B testing, competitor analysis, monthly reporting and strategy calls, and continuous optimization.

We handle strategy, copywriting, and creative direction. For visual assets, we can: brief your team, coordinate with designers, source and edit stock assets, or create static images in-house. For high-performing campaigns, we recommend investing in quality creative—especially video for Meta Ads. We'll advise on creative investment based on your budget.

Paid ads can drive traffic immediately. However, optimization takes time: learning phase (2-4 weeks), meaningful data accumulation (1-2 months), and full optimization with testing (2-3 months). Quick wins are possible, but sustainable profitable advertising requires patience and iteration. We set realistic expectations upfront.

Performance marketing and SEO are complementary. Paid data informs organic keyword strategy. SEO reduces long-term acquisition costs by building organic traffic. Retargeting captures visitors from organic search. We coordinate paid and organic strategies for clients doing both—the combination consistently outperforms either alone.

We typically work month-to-month after an initial 3-month commitment. The initial period is necessary because paid advertising optimization requires data accumulation and iterative improvement. After the initial period, you can cancel with 30 days notice. Our retention comes from results, not contracts.

Three things: First, we focus on profit, not vanity metrics—we optimize for ROAS and business outcomes. Second, we're certified on both Google and Meta with direct platform support access. Third, we integrate performance marketing with SEO and GEO when applicable—comprehensive search visibility across paid and organic channels.