Meta Ads That Convert on Social

Meta Ads is the rebranded name for what was previously Facebook Ads. The Meta Ads platform manages advertising across all Meta properties: Facebook, Instagram, Messenger, WhatsApp (in select markets), and the Audience Network. When we say Meta Ads, we're referring to the entire ecosystem, not just Facebook. Your campaigns can reach users across all these platforms.

Meta Ads budgets vary by industry and goals. Minimum viable budgets start at $1,000-$2,000/month for testing. Effective scaling typically requires $3,000-$10,000/month. E-commerce brands often spend $10,000-$100,000+ monthly. We recommend starting with enough budget to exit the learning phase (approximately 50 conversions per week per ad set), then scaling based on ROAS.

Meta Ads excel for: e-commerce and DTC brands, local businesses, service businesses, B2C products with visual appeal, brands targeting specific demographics or interests, and businesses building awareness or community. They're less effective for: complex B2B sales, products with very narrow audiences, or industries with severe ad restrictions (healthcare, financial services have limitations).

We use multiple targeting strategies: interest-based targeting (hobbies, behaviors, brand affinities), demographic targeting (age, location, income), custom audiences (your customer lists, website visitors), lookalike audiences (people similar to your best customers), engagement audiences (people who interacted with your content), and broad targeting with AI optimization for prospecting at scale.

Our service includes: strategy development and campaign architecture, audience research and targeting, creative strategy and direction, ad copywriting, campaign setup and launch, conversion tracking (Pixel, CAPI), ongoing optimization and testing, retargeting campaign management, monthly reporting and strategy calls, and budget management and scaling recommendations.

We provide creative strategy, direction, and copywriting. For visual assets, we can: brief your internal team or existing designers, coordinate with video production partners, source and edit stock assets, or create simple static images and carousel ads in-house. High-performing creative is essential—we recommend investing in quality assets, especially video for Instagram and Reels.

Apple's App Tracking Transparency (ATT) reduced Meta's tracking capabilities, impacting attribution and optimization. We address this through: Conversions API (server-side tracking), aggregated event measurement, broader targeting approaches, increased reliance on first-party data, and longer attribution windows. Results are still achievable but require adapted strategies compared to pre-iOS 14.

Key metrics we track: return on ad spend (ROAS), cost per acquisition (CPA), cost per click (CPC), click-through rate (CTR), conversion rate, frequency, reach, and video view metrics. For e-commerce, we focus on purchase ROAS and customer acquisition cost vs. lifetime value. Metrics are meaningless without context—we analyze them against your business goals and benchmarks.

Meta Ads can drive results quickly—sometimes within days. However, the learning phase (where Meta's AI optimizes delivery) takes roughly 50 conversions per ad set. Most campaigns need 2-4 weeks to exit learning and stabilize. Full optimization with creative testing, audience refinement, and scaling typically takes 2-3 months. We set realistic expectations upfront.

Absolutely—Meta Ads integrate with your broader strategy. We coordinate with: email marketing (customer list uploads), SMS campaigns, Google Ads (cross-channel attribution), organic social (amplifying top posts), and even offline events. Meta's retargeting reaches users who discovered you through other channels. Multi-channel approaches consistently outperform siloed campaigns.