Google Ads That Drive ROAS

Google Ads budget depends on your industry, competition, and goals. Minimum viable budgets typically start at $1,500-$3,000/month to generate meaningful data. Competitive industries (legal, finance, insurance) may require $10,000+/month. We recommend starting conservatively, proving ROI, then scaling. Our management fee is typically 15-20% of ad spend, with minimums for smaller accounts.

Google Ads can drive traffic immediately upon launch, but optimization takes time. Initial learning period is 2-4 weeks as Google's algorithms gather data. Meaningful optimization improvements occur over 1-3 months. Full maturity with optimized campaigns, negative keywords, and audience targeting typically takes 3-6 months. Patience and data-driven iteration are key.

We manage all Google Ads campaign types: Search (text ads on Google Search), Display (visual ads across websites), Shopping (product listings for e-commerce), YouTube (video advertising), Performance Max (AI-driven cross-channel), Demand Gen (discovery and social inventory), and App campaigns (app installs). Strategy depends on your business model and goals.

We track key metrics including: conversions and conversion rate, cost per conversion (CPA), return on ad spend (ROAS), click-through rate (CTR), quality score, impression share, and lifetime value vs. acquisition cost. We set up proper conversion tracking from day one and provide transparent reporting showing exactly how your budget translates to business results.

Our service includes: campaign strategy and setup, keyword research and selection, ad copywriting and testing, landing page recommendations, bid management and optimization, negative keyword management, audience targeting and refinement, conversion tracking setup, A/B testing, competitive analysis, monthly reporting and strategy calls, and continuous optimization.

We typically work on month-to-month agreements after an initial 3-month commitment. The initial period is necessary because Google Ads optimization requires data accumulation and iterative improvement—judging results after one month isn't realistic. After the initial period, you can cancel with 30 days notice. Our client retention comes from results, not contracts.

E-commerce Google Ads requires specialized expertise. We optimize: product feed quality and attributes, Google Merchant Center setup, Shopping campaign structure (standard and Performance Max), bidding strategies for profitability, product segmentation by margin and performance, and dynamic remarketing. We focus on ROAS and profitable customer acquisition, not just traffic volume.

Yes, we help with account suspensions and policy violations. Common issues include: circumventing systems, misrepresentation, prohibited content, and payment issues. We diagnose the problem, fix violations, and submit appeals to Google. Success depends on the violation severity—some suspensions are reversible, others are permanent. Prevention through policy compliance is always better.

Three differentiators: First, we focus on profit, not just conversions—optimizing for ROAS and customer lifetime value. Second, we're certified Google Partners with direct Google support access. Third, we integrate paid search with organic SEO and GEO strategies for comprehensive search visibility. We're accountable for business outcomes, not just campaign metrics.

We provide comprehensive monthly reports including: performance vs. goals, spend breakdown, key metrics (CPA, ROAS, CTR), campaign-level analysis, keyword performance, audience insights, optimization actions taken, next month's strategy, and clear recommendations. Reports are customized to your business priorities. We also offer real-time dashboards for clients who want continuous visibility.